In 1964 I did a survey for my uncle to see what my friends thought of Maybelline

January 19, 1964 Monday OK Day I Love Howard.

Nothing happened today. Told everyone about last night. Went to Pearl’s after school and did homework. Unk Ile’s Birthday today. He called me tonight and asked me a lot of questions about his liquid eyeliner. He wants me to gather information about liners and send it to him. He wants to know how my friends like Maybelline make-up. They all love Magic mascara and Maybelline pencils. Maybe I’ll start working for him…LOVE TO!!!!

maybelline 1959 mascara

maybelline ultra lash, 1964
Side note: My great uncle, Tom Lyle Williams, founder of the Maybelline Company, was about to change his Magic Mascara to  ULTRA LASH MASCARA, and add an entire ULTRA, line of products. He knew I had a lot of friends and wanted me to do a survey among them. Wait until you see what comes out of it…..

Sharrie Williams is the author of The Maybelline Story, visit her Maybelline Book Blog at

Enjoy her Column in Canadian Based Fashion Magazine, NICHE…..

About saffronsrule

Sharrie Williams is the author of The Maybelline Story and a direct descendant of the Maybelline Cosmetic Family. Great niece of Maybelline founder Tom Lyle Williams. Buy a signed copy today.
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