While I’m fighting with my mother, Maybelline’s Ultra Lash explodes on the Teen Market in 1964

May 8, 1964, Friday. Was so mad at Dave and Mommy I couldn’t stand it.

Well I didn’t go to school. Told Marilyn I’d come about noon, but slept until 11:30, so stayed home all day and worked on my Play review. Got a letter from Unk Ile thanking me for asking all my friends if they liked Maybelline’s Liquid Eyeliner.  He said it gave him more perspective on the Teen market.  When Lauri came home from school, I went Ice Skating with her, but didn’t skate, instead I did exercises in the “head.”  Mommy called me at the Skating Rink and said it was an emergency. All it was, was she wanted me to come home and babysit, so they could go out. I was so mad when I got home, I started crying and throwing my shoes at her. I said some terrible things, then I felt so sorry, because I made her feel so bad. At 10:00 Dave called and wanted me to come to Dan’s, (after he told me he wasn’t going, and asked me not to go.) When I said I couldn’t go he got mad and hung up on me.

Maybelline Commercial 1965

Tom Lyle Christmas 65

My great uncle Tom Lyle Williams, (Unk Ile,)  founder and owner of the Maybelline Company from 1915 to 1968 was introducing a new line of Maybelline products to the Teen Market in 1964 …. right after Ultra Lash was born that year.  Here is one of the Teen commercial that came out of my little girlfriend Poll, that let him know how crazy we all were about Ultra Lash Mascara and  Ultra liquid Eyeliner.

maybelline ultra lash, 1964

Maybelline Ultra Lash was born in 1964 and was the product that sent Maybelline’s profit’s off the charts.  

Every girl I knew carried Maybelline Black Liquid-Eyeliner in her purse and wanted to look like Jean Shrimpton in 1964.

Read the whole story in my book, The Maybelline Story and the Spirited Family Dynasty Behind It. and visit my Maybelline Book Blog at http://www.maybellinebook.com/

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About saffronsrule

Sharrie Williams is the author of The Maybelline Story and a direct descendant of the Maybelline Cosmetic Family. Great niece of Maybelline founder Tom Lyle Williams. Buy a signed copy today.
This entry was posted in 1960's Surf Culture, 1964 High School Diary, Chick Secrets, Maybelline Girl, REALITY BLOG, Southern California 1964 and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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